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Behind the Burner provides an online community for food lovers allover to access the kitchens of expert chefs and fellow foodies. A comprehensive multimedia resource on all things culinary includes educational articles and video clips. The community goes beyond recipe contributions to include nutritional details and dining experiences. For their web presence, 5 in 1 created a sophisticated look and feel inspired by the New York fine dining experience. Arrangement of site hierarchy was prioritized to encourage foodies accessing the comprehensive parts of the social media platform – blog, video content, recipes – to foster a community setting. The challenge was keeping the right blend of flash and html to create a user-friendly experience that is distinctive and memorable like a great four course meal. Behind the Burner |
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